At the time of its incorporation and assumption of operations, AMCAR AUTOMOTIVE CORPORATION (AMCAR) was the 41st outlet and the 16th Franchised Dealer of Mitsubishi Motors Philippines Corporation (MMPC). AMCAR was formally inaugurated on February 3, 2004 but was fully operational only in March 1, 2004.

By virtue of its franchise agreement with MMPC, AMCAR markets brand-new vehicles and provides After Sales (Parts and Services) support for existing Mitsubishi Motors vehicles in the key areas of the Province of Laguna. Although the existing Franchise Agreement limits the Marketing Area of Responsibility of the Dealership within a specified geographic radius from its Head Office in Sta.Rosa, Laguna, AMCAR does not limit its prospecting and sales but instead covers also the following major areas in the province of Laguna: San Pedro, Binan, Cabuyao, Calamba, Canlubang, and Los Banos. Far flung areas of Laguna such as Bay, Victoria, Pila, and Sta.Cruz are also explored from time to time.

MISSION: To build and maintain superior customer loyalty, ceaselessly dedicated to serving customers in the most efficient way possible

VISION: To be the premier Automotive Dealer that leads in building and maintaining, superior customer loyalty.

Delivering Customer Value combines the personal touch, the quantitative measurement of what customers really value, and imaginative uses of technology. We will manage our brand, move customer service beyond the sterile process world of CRM, and build satisfying interactions into a true relationship that will turn out customers into evangellists for our products and services.